While being pulled uphill to the Diavolezza by a drag lift, Gian Paul and Benny founded their snowboard shop “Playground in Paradise” with a handshake. This was back in 1993, when snowboard sports were still in their infancy. World cup champion Gian Paul Schmidt and snowboard instructor Benny Sacks were committed to share their enthusiasm, their passion and their know-how. With the shop, they turned a hobby into their profession.
The spontaneously founded shop developed through the years into one of the best-known and most renowned board shops in the world. Even today, the two legends can still be seen almost every day both in the shop and on the slopes of the Engadine mountains, what they affectionately call their playground in paradise. Logo branded T-shirts and stickers are available in the shop.