Our STORy
In 1993, during a ride on the Diavolezza T-bar lift, a vision was born: Gian Paul and Benny founded the snowboard shop Playground in Paradise, today one of the most famous board shops in the world.
In 1996, Boarders Valley made the Engadin a hotspot for the global snowboarding scene. Local icons like Reto Lamm and Michi Albin shaped the culture far beyond the region. Boarders Valley attracted top riders, filmmakers and innovators and became the symbol of a movement that embodied the snowboarding spirit.
